The Story Of Pethical – Cruelty Free Pet Products 

It all started with a conversation in the office about one colleague’s senior dog who had started having accidents at home. After trying everything on the market, our colleague just could not get rid of the smell or the stains from her old girl’s little accidents. 

Always happy to help a colleague in need, a solution was mixed and handed over for her to try, and there was no turning back. The product worked so well; we had to share it with the world. 

But we were a water treatment company and we had never been involved with pet products before. 

We named the product SweetPee - Pet Stain and Odour Eliminator and hit the road, attending various pet shows and events to reach a wider audience of pet owners who also needed an effective solution to this somewhat embarrassing problem. 

The Next Step On Our Journey 

Next, we extended our range of pet products to include GumDrops, a pet dental hygiene product without the hassle. Just put a few drops in your pet’s water bowl to clean their teeth as they drink. 

GumDrops too was met with glowing reviews from pet parents who were sick of the toothbrush battle and wanted an alternative way to look after their pet’s dental health. 

Then we launched our range of natural dog grooming products that are kind on sensitive skin, paws, and the planet. Handmade in the UK and infused with essential oils. 

A New Beginning 

At this point it was clear that our range of pet care products needed their own home, so our brand was born, and a website created where pet owners could come to find eco-conscious answers to their everyday pet problems.  

The story of Pethical continues as we work to expand our range of pet products. We are dedicated to being as environmentally friendly as we can be. Always sticking by our commitment to do no harm while we produce pet-safe products that deliver outstanding results. 

Take a look at our range of Cruelty Free and Ethical Pet Products here atwww.Pethical.co.uk